Nike

1. Evaluate Nikes business strategy/ Does Nike have a sustainable competitive advantage? 2. Evaluate Nikes fiscal performance by dint of May 31, 2004*/ How does Nike compare to Reebook and adidas Saloman? According to the pecuniary Nickes performance we washbowl see the chaotic diachronic fiscal data from 2000 to 2004. In 2004 Company demonstrates the highest financial results. It poop have a several reasons: * Company operates 23 sprinkle centers in Europe, Asia, Latin America, Africa, Canada, also uses licensees and independent distributors; So that, 53% of Nickes total revenue in 2004 is made by non-U.S. sales (Europe, Middle East/Africa, Asia Pacific etc.) * Nike uses a extrovertive ordering program (which allows retailers to order five to six calendar month in advance of delivery with the fix monetary value and authentic period of time in future); * Cheap manufacturing foreign the states (in 2004 subscribe a supply contract with China, Ind onesia, Vietnam and etc.

) that allows to dilute costs; Ratios| 2000| 2001| 2002| 2003| 2004| earnings profit growth, %| 28,4| 1,73| 12,6| -28,5| 99,37| Sales gtrowth, %| 2,5| 5,5| 4,3| 8,1| 14,5| Nicke has four key out long-term financial goals: * High single-digit revenue growth, for example in 2003(8,1%), in 2004 (14,5); * Mid-teens earning per take growth; * Delivery of consistent results through management of a diversified portfolio of business; * Increased buckle under on assets (ROA Nike) in analyze with 2003 (6,9) in 2004 (12); Comparing financial ratios: Financial performanc e31/05/2004*| Nike| Reebok| adidas-Saloman| ! tax revenue Profit Percantage, %| 42,9| 39,6| 47,2| Return on Sales| 7,7| 4,9| 5,1| ROA| 12| 7,9| 7,1| hard roe| 19,8| 15,8| 19,3| Nike has the highest ROA (12) and ROE (19,8) comparing to its competitors Reebok and adidas - Saloman. Ratios| Nike| Reebok| adidas-Salomon| Net profit growth, %| 99,4| 22,3| 20,8| Sales gtrowth, %|...If you hope to get a full essay, order it on our website: OrderCustomPaper.com

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