Beeline Vietnam

Marketing excogitate flog: Kieran Tierney EVOLUTION GROUP Tran Thi Mong Hien siamese connection Duy An Khong Vu Tuan Anh Nguyen Thai Ngoc 1 Evolution group Marketing Plan remonstrate: Kieran Tierney Executive summary Beeline is the first worldwide telecommunication participation in Vietnam. It has just penetrated Vietnam market this elevated 2009 and got slightly positive as well as oppose results at the beginning. This marketing plan is going to identify the raw(a) smirch of Beeline and plan strategies to orient Company development in the pursuit year 2010. For detail, Beeline volition focus in one-year-old customers from age 15 to 29 which occupy about 18% in Vietnam population. To remove the best result, Company will displume 20% of its marketing budget for product and advancement activities. Firstly, Beeline will develop not only features of its current product (such as waiting music, GPRS or information research) save also plunge two ne w products which are B-teen and B-students to catch customer needs. cost is also set to make the Company become a cheap but good service one. On the other(a) hand, Beeline will open exercise offices in HN, HCM and DN to contact at present and consult customers better. dispersion channel is also widened to reach customers.

Lastly, Company will map a 17% of its selling budget (about $2, 2 million) for promotion activities. 2 Evolution group Marketing Plan Lecture: Kieran Tierney Table of content I Current marketing incident: ......................................................................... .............. 4 1 Microenvironment: .......! ........................................................................................ 4 1.1 The company:................................................................................................ 4 1.2 Customers: .................................................................................................... 4 1.3...If you trust to get a full essay, order it on our website: OrderCustomPaper.com

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