'Consumer Behavior Sample Exam (Master)\r'

'| |1. |The process of the characterization, attention, and edition of sensations is discernn as which of the sp atomic number 18-time activity? | | | |a. | | | | perception | | | | | | | |b. | | | perceive | | | | | | | |c. | | | |thinking | | | | | | | |d. | | |sensing | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |substance ab engager Responses: |a | | | | | |2. |An online shopping experience in which you tooshie exploit on clothes is an example of which of the followers? | | | |a. | | | |4D mankind | | | | | | | |b. | | |differential honesty | | | | | | | |c. | | | |modern reality | | | | | | | |d. | | |augment reality | | | | | | | |e. | | | |digitized reality | | | | | | | | | | | | | | |substance abuser Responses: |d. | | | | | |3. |Which of the pastime horse senses is close to closely linked to the limbic system? | | | |a. | | | | stress | | | | | | | |b. | | |touch | | | | | | | |c. | | | | t ace | | | | | | | |d. | | | thinking (a) | | | | | | | |e. | | | |sight | | | | | | | | | | | | | | | exploiter Responses: |c | | | | | |4. |Marketing inwardnesss that ease up a intelligibly defined stimulant drug as the focal put make use of which of the followers article of faiths? | | | |a. | | | | linguistic rule of interpretational mold | | | | | | | |b. | | | system linguistic rule | | | | | | | |c. | | | | solvent principle | | | | | | | |d. | | | |figure-ground principle | | | | | | |e. | | | |principle of similarity | | | | | | | | | | | | | | | drug user Responses: |d. figure-ground principle | | | | | |5. |Bertie Bott’s Every Flavor Beans are an example of which of the sideline? | | | |a. | | | |fictional reality | | | | | | | |b. | | | crossroad side | | | | | | | |c. | | | |augment reality | | | | | | | |d. | | | carrefour positioning | | | | | | | |e. | | | |hyperreality | | | | | | | | | | | | | | | drug user Responses: |e. | | | | | |6. |Which of the pastime best exemplifies a severalize between commanding threshold and differential threshold? | | | |a. | | | |Absolute thresholds are defined by the j. n. d. , whereas differential thresholds are scientific al championy measured. | | | | | | | |b. | | |Absolute thresholds are the same between all people, whereas differential thresholds vary depending on the person. | | | | | | | |c. | | | |Differential thresholds do not rely on relative difference, which is a key promoter of absolute thresholds. | | | | | | | |d. | | |Differential thresholds endlessly change, whereas absolute thresholds remain the same. | | | | | | | |e. | | | |Differential thresholds apply to the difference between two stimuli, whereas absolute thresholds apply to and when one. | | | | | | | | | | | | | | | exploiter Responses: |e | | | | | |7. |In large portions of the maturation conception, refrigeration is a luxury. Because of this, looking glass cream and moth-eaten Coca-Cola are viewed as status| | | |symbols. In crea ting an publicize campaign for a crude ice cream, advertisers whitethorn wish to draw on the strong feelings assistantd with | | | |common cold yields by utilizing which of the followers? | | |a. | | | |evaluation | | | | | | | |b. | | | | afferent perception | | | | | | | |c. | | |hedonic consumption | | | | | | | |d. | | | | sensorial inputs | | | | | | | |e. | | |attention | | | | | | | | | | | | | | | | drug user Responses: |c | | | | | |8. |Which of the future(a) is a similarity between the ablaze involve and the purpose of a product? | | | |a. | | |Both are key elements of the merchandise strategies of varan and Gamble. | | | | | | | |b. | | | |Both have an increasing impact on consumers’ buying decisions. | | | | | | | |c. | | | |Both are less beta than price and product quality. | | | | | | |d. | | | |Both matter only when merchandise items that are household staples. | | | | | | | |e. | | | |Both are shown to be more important for older consumers. | | | | | | | | | | | | | | | drug user Responses: |b | | | | | |9. |You notice a giant new billboard when driving to work one day. It has been contend out in the shape of the car it is advertising, and its | | | | apt red wringing continually catches your attention, as you take accusation at it out of the corner of your eye as you drive. The market team | | | |behind this ad was liable(predicate) trying to create which of the pursuit? | | | |a. | | |discrimination | | | | | | | |b. | | | |contrast | | | | | | | |c. | | | fitting | | | | | | | |d. | | | |relevance | | | | | | | |e. | | |exposure | | | | | | | | | | | | | | | |User Responses: |b | | | | |10. |You grew up drinking ginger ale only when you were sick. Now, you associate ginger ale with being sick but well-taken care of. This is | | | |an example of which of the following? | | | |a. | | | |belief | | | | | | | |b. | | |gestalt | | | | | | | |c. | | | |memory | | | | | | | |d. | | |sublimination | | | | | | | |e. | | | |schema | | | | | | | | | | | | | | |User Responses: |e | | | | | |11. |Which of the following most potential does NOT represent a key factor in rule’s ability to skilful a major contract with Target all over more | | | |traditional brands, such as follow and Gamble? | | | |a. | | |a move away from traditional, sedate forms of marketing | | | | | | | |b. | | | |an increased emphasis on emotional impact and surprise | | | | | | | |c. | | |the appeal of a essay and true, high-quality product | | | | | | | |d. | | | |the use of a unique, aesthetically satisfy de signboard | | | | | | | |e. | | |a realization that consumers want unusual, exotic products | | | | | | | | | | | | | | |User Responses: |c | | | | | |12. |As technologies improve, which of the following marketing techniques do you expect to happen expand in use? | | | |a. | | | |psychophysics | | | | | | | |b. | | |trade dress | | | | | | | |c. | | | |hedonic marketing | | | | | | | |d . | | |subliminal pass | | | | | | | |e. | | | |augment reality | | | | | | | | | | | | | | |User Responses: |e | | | | | |13. |As debate rages over whether on that point are or so places that should inherently be glum limits to advertisements, which of the following might | | | |present an additional dividing line from a marketing perspective towards keeping some spaces sacred? | | | |a. | | | |Advertisements may have a electronegative impact on brain function and youth children’s ability to focus. | | | | | | |b. | | | |Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. | | | | | | | |c. | | | |Maintaining natural beauty and untouched places is critical so that these images can be used for marketing campaigns. | | | | | | | |d. | | |Consumers have only limited attentions, so offering them received breaks will make them more liable(predicate) to render attention to ads in other | | | |places. | | | | | | | |e. | | | |It is important for advertisers to bear on on the good side of consumers; otherwise, marketing would depart to be effective. | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |As the economy begins to reclaim after the global banking crises of 2009 and 2010, which might you expect to see? | | | |a. | | |increased package sizes | | | | | | | |b. | | | |less frivolous product placement | | | | | | | |c. | | |higher differential thresholds | | | | | | | |d. | | | |more sensory(a) marketing | | | | | | | |e. | | |better advertising campaigns | | | | | | | | | | | | | | | |User Responses: |a. | | | | |15. |Considering what you know about sensory marketing, which of the following would most probable NOT have contributed to the success of | | | |Apple’s iPhone? | | | |a. | | | |subliminal messaging | | | | | | | |b. | | |emotional impact | | | | | | | |c. | | | |use of the haptic sense | | | | | | | |d. | | |an aesthetically appealing design | | | | | | | |e. | | | |a natural user interface | | | | | | | | | | | | | |User Responses: |a | | | | | |16. |You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how | | | |you will not only appeal to hedonic consumption, but as well ensure that your message will be comprehend by consumers. | | | | | | | | | | |1. |Which of the following is NOT an example of a sensation? | | | |a. | | | |thought | | | | | | | |b. | | |texture | | | | | | | |c. | | | |light | | | | | | | |d. | | |sound | | | | | | | |e. | | | |odor | | | | | | | | | | | | | | |User Responses: |a. thought | | | | | |2. |The process by which people select, organize, and interpret sensations is known as which of the following? | | | |a. | | | |attention | | | | | | | |b. | | |exposure | | | | | | | |c. | | | |perception | | | | | | | |d. | | |information process | | | | | | | |e. | | | |interpretation | | | | | | | | | | | | | | |User Responses: |c | | | | | |3. |Which of the following companies capitalized on consumer desire for pleasing product design? | | | |a. | | | |Clorox | | | | | | | |b. | | |Walmart | | | | | | | |c. | | | | monitor and Gamble | | | | | | | |d. | | |Coca-Cola | | | | | | | |e. | | | |Method | | | | | | | | | | | | | | |User Responses: |e | | | | | |4. | fountainhead scans of consumers have shown that respondents show the fastest reaction times to which of the following? | | | |a. | | | |aesthetically pleasing packaging | | | | | | | |b. | | | well-known brands | | | | | | | |c. | | | |unique products | | | | | | | |d. | | |low pricing | | | | | | | |e. | | | |luxury goods | | | | | | | | | | | | | | |User Responses: |a | | | | | |5. |Which of the following best describes the haptic sense? | | | |a. | | | |sound | | | | | | | |b. | | |sight | | | | | | | |c. | | | |sight | | | | | | | |d. | | |touch | | | | | | | |e. | | | |smell | | | | | | | | | | | | | | |User Res ponses: |d | | | | | |6. |Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? | | | |a. | | | |subliminal marketing | | | | | | | |b. | | |flash marketing | | | | | | | |c. | | | | warring marketing | | | | | | | |d. | | |over marketing | | | | | | | |e. | | | |sensory marketing | | | | | | | | | | | | | | |User Responses: |e | | | | | |7. |The science of how the carnal environment is integrated into our personal, subjective world is referred to as which of the following? | | | |a. | | | |biology | | | | | | | |b. | | | neuroscience | | | | | | | |c. | | | |psychophysics | | | | | | | |d. | | |sensology | | | | | | | |e. | | | |perceptional psychology | | | | | | | | | | | | | | |User Responses: |c | | | | | |8. | combine a physical layer with a digital layer is known as which of the following? | | | |a. | | | |augment reality | | | | | | | |b. | | |four dimensional reality | | | | | | | |c. | | | | digitized reality | | | | | | | |d. | | |differential reality | | | | | | | |e. | | | |web-based reality | | | | | | | | | | | | | | |User Responses: |a. increase reality | | |9. |All of the following are factors that govern which stimuli consumers process EXCEPT which? | | | |a. | | | |perceptual defense | | | | | | | |b. | | |perceptual vigilance | | | | | | | |c. | | | |experience | | | | | | | |d. | | |attention | | | | | | | |e. | | | |adaptation | | | | | | | | | | | | | | |User Responses: |d | | | | | |10. |Tiny figures inserted into magazine advertising via high-velocity photography or airbrushing are forms of which of the following? | | | |a. | | | |sensory overload | | | | | | | |b. | | |subliminal messaging | | | | | | | |c. | | | |attention | | | | | | | |d. | | | prosperous media | | | | | | | |e. | | | |perceptual filters | | | | | | | | | | | | | | |User Responses: |b. subliminal messaging | | | | | |11. |Which of the following is the process of assigning meaning to sensory stimuli? | | | |a. | | | | influence | | | | | | | |b. | | |interpretation | | | | | | | |c. | | | |relevance | | | | | | | |d. | | |priming | | | | | | | |e. | | | |expectation | | | | | | | | | | | | | | |User Responses: |b. | | | | | |12. |Which of the following principles states that one part of a stimulus will dominate while other split recede? | | | |a. | | | |principle of interpretational separatrix | | | | | | | |b. | | |figure-ground principle | | | | | | | |c. | | | |closure principle | | | | | | | |d. | | |principle of similarity | | | | | | | |e. | | | |schema principle | | | | | | | | | | | | | | |User Responses: |b. | | | | | |13. |The process of making real what is ab initio simulation is referred to as which of the following? | | | |a. | | | |price leadership | | | | | | | |b. | | |subliminal perception | | | | | | | |c. | | | |reverse product placement | | | | | | | |d. | | |hyperreality | | | | | | | |e. | | | |perceptual position ing | | | | | | | | | | | | | | |User Responses: |d. | | | | | |14. |Which of the following is one of the three elemental components of a marketing message? | | | |a. | | | |size | | | | | | | |b. | | |sign | | | | | | | |c. | | | |shape | | | | | | | |d. | | | mightiness | | | | | | | |e. | | | |color | | | | | | | | | | | | | | |User Responses: |b. | | | | 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reaction? Eyes/nose/ears/brain/mouth 3. The flying response of our sensory receptors to basic stimuli is known as which of the following? Perception/sensation/attention/exposure/information processing 4. Target used consumer cargo deck for great design to make all of the following designers household name EXCEPT which of the following?Philippe amylum/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of comp anies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The limbic system is a characteristic of which sense? smack/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to call in a product in a verificatory and unique way, is referred to as which of the following? Phoneme/ visual discriminative stimulus/trade dress/sensory signature/ strait watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the following is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a initiatory down in football/goggle gawk/iButterifly/ video games 10. The fact that consumers are more likely to be aware of stimuli that relate to their current of necessity is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilanc e 1. Embeds are forms of which of the following: Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics: Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain(a) stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the following:Schema/priming/expectation/ form/interpretation 14. Which of the following is a way that signs or symbols can connect to products: Size/sign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as: Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership |Which of the following principles states that people are likely to fill in the pieces in an incomplete picture, often w ithout realizing it? |(1point) | | | |[pic][pic] | |[pic]schema principle | | | | | | | | | | |[pic][pic][pic] | |[pic]principle of interpretational bias | |[pic] | | | | | | | | | |[pic][pic][pic] | |[pic]closure principle | | | | | | | | | | | |[pic][pic] | |[pic]principle of similarity | | | | | | | | | | | |[pic][pic] | |[pic]figure-ground principle | | | | |\r\n'