Fast food restaurant Essay

In 1921, after World War 1, vehicles became to a gr eat oner extent pop and more affordable for the middle class therefore, drive-in restaurants were introduced. Founded by baton Ingram and Walter Anderson, the Ameri push aside Company White Castle, is generally credited with opening the s bug outh turbulent nutriment outlet and rootage hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916, introducing a low bell and game speed hamburger restaurant. White Castle was tremendously lucky from the beginning and produced numerous competitors. Then, franchising was introduced by A&W Root Beer, which franchised its typical syrup.Howard Johnsons first franchised the restaurant concept in the mid-1930s, formally standardizing menus, signage and advertising. Moreover, in 2006, the global loyal intellectual nourishment mart grew by 4. 8% and r from each cardinaled a value of 102. 4 billion dollars. Shockingly, in India al 1, the dissolute(a) intellectual nourishment diligence was growing by 41% a year. Today, the United States has the main sporting feed persistence in the terra firma, having roughly 2 million U. S. workers employed in the argonas of nutriment preparation and food servicing. Leader in the card-playing Food Industry A&W, McDonalds, thermionic tube? The fast-food industry or right a counseling supporter restaurants ar thriving.The food industry is let by fast food restaurants which are responsible for 72. 8% of the whole food industry revenues. In marriage America, McDonalds is followed by Subway, Burger King, Wendys, Starbucks, Taco Bell, Dunkin Donuts, pizza field hut, KFC. e rattling in particular order to the amount of sales in North America in 2010. McDonalds is the industry leader, with revenues that are 3 measure to the next on the list. They are genuinely much concentrated on low prices and getting the customer as quick as achievable out the door, which appeals a lot to families that want a cheap, fun and adept place to wipe out.In todays modern society, time is a very essential and limited factor society is very control with everything else breathing out on, their eating habits become irrelevant. This is where fast food restaurants such as McDonalds, pick up a great success preparing their food in volume time, making more time for early(a) and more important tasks. abstain Food Trends Over the last decade there has been increased think on the quality of food served in fast food restaurants. late fast food versus old fast food, which essentially means that passim the past years, many fast food businesses started to develop.And two leagues of fast food restaurants seduce emerged. Old fast foods and new fast foods, the old fast foods consist of companies like McDonalds and smaller companies like Burger King and Yum Brands (Taco Bell, KFC, Arbys and Wendys). new(a) fast foots are Chipotle Mexican Grill, Panera Bread, quintuple Guys and Oqdoba all owned by Jack in the box which is a member of the old fast food league. Both leagues have very similar attri neverthelesses. They both serve inexpensive food in a casual matter while keeping a fast tempo. only when the players in the new league have introduced higher-quality menu items, making the consumers experience more similar to a traditional restaurant dine casually at a table, rather than being in and out of the fast food restaurant with a greasy bag of food. typically highly processed and industrial in preparation, much of the food is high in gamy and has been shown to increase body mass index and apparent movement weight gain. Popular books such as Fast Food dry land and documentaries like Super Size Me have amplified public awareness of the disallow health consequences of fast food.These documentaries have had a huge impact on fast food restaurants who were indirectly obliged to respond to this trend if they valued to keep most of their clientele. AMERICAN DIETARY TRENDS, BY DECADE historical Events Food Trends of the Time 19501959 Mothers returning to the home after the war endeavor Postwar baby boom Construction of the national highway outline Packaged meals available First TV dinner party (Swanson), 1953 Rise of hamburger chains along highways Oscar Mayer Wiener-Mobile 19601969 maturement middle class with money to spend. developing social unrest over the Vietnam War in late sixties Introduction of Julia Childs French cooking Hippies get back demand for unprocessed, made-from-scratch foods Vegetarian trend starts 19701979 End of Vietnam War Watergate scandal Growing inflation Major influx of Asians due to Immigration Act of 1965 act demand for organic and fresh California Cuisine Elaborate dinner parties with ethnic dishes Growing appetite for Asian cuisine 19801989 Stock market plummet of 1987 Nouvelle Cuisine is the thing du jourdiners go outing to pay more to eat less Return to simplicity in late 1980s. Ex ploration of unalike tastes (e. g. , TexMex, Ethiopian, Southwestern) 19901999 Introduction of the Internet puts foods at consumers fingertips Everything reduced-fat, low-fat, fat-free Naturally healthy cuisines (Mediterranean) New movement toward simplicity Segments in Fast Food Industry When detect the fast food industry, it is obvious that restaurants vary in certain fat foods. In fact, fast food restaurants can be divided in eight categories Asian food, burgers, sea food, pizza pie/ pasta, snacks, crybaby, Mexican food and preparees.The diverse segments distinguishes the direct competitors such as McDonalds and Carls Jr. trying to grass/make the best burgers and the indirect competitors such as Quiznos who specialize in sandwiches and Dominos Pizza who focuses on promoting their delicious pizza but still tries to sell sandwiches. completely fast food restaurants ferociously compete with each other to sell not only their enduringness but have the most sales in gener al. In 2010, as being the leader of the fast food industry, McDonalds was and is still at the top of the burger category, with more than $32 billion in system full(a) sales.The winners for the other categories were Taco Bell for the Mexican segment, KFC for the chicken category, Pizza Hut for the Pizza and Pasta brands, and farsighted John Silvers triumphant the Seafood segment. The graph demonstrates the different segments of the fast food industry as nearly as the restaurants and their rankings. QSR 50 Rank Company Segment 22 red panda Express asian 3 Burger King*2 burger 23 Carls Jr. * burger 34 Checkers/Rallys burger 33 Culvers burger 16 Dairy Queen* burger 30 Five Guys Burgers & Fries burger 19 Hardees* burger.45 In-N-Out Burger* burger 15 Jack in the Box burger 50 Krystal* burger 1 McDonalds burger 10 Sonic burger 27 Steak N campaign* burger 4 Wendys* burger 25 Whataburger burger 40 White Castle* burger 31 Bojangles chicken 41 Boston Market* chicken 11 Chick-fil-A chicke n 26 Churchs Chicken chicken 38 El Pollo Loco chicken 9 KFC chicken 20 Popeyes* chicken 28 Zaxbys chicken 18 Chipotle Mexican 36 Del Taco mexican 44 Qdoba mexican 6 Taco Bell mexican 39 CiCis Pizza* pizza/pasta 12 Dominos Pizza* pizza/pasta.24 Little Caesars* pizza/pasta 35 Papa Murphys pizza/pasta 17 Papa Johns pizza/pasta 8 Pizza Hut pizza/pasta 43 Sbarro* pizza/pasta 14 Arbys sandwich 48 Einstein Bros. Bagels* sandwich 42 Jasons Deli sandwich 29 Jimmy Johns* sandwich 13 Panera Bread sandwich 21 Quiznos* sandwich 2 Subway* sandwich 47 Captain Ds seafood 32 Long John Silvers* seafood 37 Baskin Robbins* snack 49 chilly Stone Creamery snack 7 Dunkin Donuts* snack 5 Starbucks* snack 46 Tim Hortons1 snack Own A Fast Food Restaurant a Bad or Good Idea?It is not a very good and viable industry for anyone to enter. The global economy shifts have been proven to highly affect certain fast food companies. Fast food companies were once thought to be immune to recessions, because of their low prices and fast service because logically in a recession, consumers have to cut spending. Many consumers traded downwardly, from casual restaurants to fast food restaurants because of the cheap BigMacs, Whoppers and $1 value meals. As a result, fast-food chains have weathered the recession better than their pricier competitors.In 2009 sales at full-service restaurants in America fell by more than 6%, but total sales remained about the same at fast-food chains. In some markets, such as Japan, France and Britain, total spending on fast food increased. Same-store sales in America at McDonalds, the worlds largest fast-food company, did not decline throughout the downturn. Panera Bread, an American fast-food chain know for its fresh ingredients, performed well, too its boss, Ron Shaich, claims this is because it put forwards higher-quality food at lower prices than restaurants. Money can be a big riddle in terms of startle a business in the fast food industry.Rising prices have also significantly affected many fast food franchises. With food and beverage inputs making up approximately 33% of costs, higher prices for livestock, corn, husk and more have seriously shrunk margins over the past decade. In such a fiercely competitive space it is impossible to force a price increase on customers, so profit margins are lots south of 10%. The recent economic recession did lower goodness prices, but the recession brought on its own complications, and now prices for commodity inputs are on the rise again. Direct and Indirect Competitors.Direct competitors in the fast food industry are the companies that produces and sells an almost identical product which they offer for sale within the same market as those produced by one or more other companies. McDonalds and Burger King compete directly with each other, Wendys and A&W also compete directly because they have a very similar product and service. If a customer rattling wants a burger and fries, he or she will not go at the other end of town just to get to their favorite burger place, they will settle for a very similar product within a closer proximity.Indirect competitors in the fast food industry are the companies or services that are not similar to each other and that share very different characteristics about their product or service. A good example of an indirect competition in the fast food industry could be restaurants such as Swiss Chalet or a sandwich shop and a Panda Express, both are fast food restaurants but they compete indirectly with each other because one customer may want to eat an Asian dish but not wanting to eat a sandwich, this leading to the customer going as far as it takes to go eat an Asian dish.All in all, fast food is not only about a fast service or eating fattening food , it requires a lot of knowledge and time to make these franchises work and make an ever growing profit. Over the past years and the years to come, McDonalds has and will simply be the number one lead er in the fast food industry because of their extraordinary service, delicious food and their 34,000 restaurants all over the world.However, as years go by, obesity is becoming a huge problem as thousands of kids and adults are attained of heart problems, therefore, decreasing the amount of clients who eat fast food yearly. Trends are changing and people are start to eat a lot healthier realising how significant it is to take make do of their body. In the next century, will fast food restaurants become a thing of the past or will they find a way to stay their clients number ones solution when it comes to filling up their stomach? Only time will tell